Merle Buffalo

Artisan Merle Buffalo A collaboration with MJ Buffalo, an Indigenous artisan, resulted in a brand identity that honors tradition and embraces modernity. Inspired by a traditional star blanket crafted by MJ herself, we transformed its original pattern into a striking vector that became the cornerstone of her logo. To complement this rich cultural symbol, we introduced a modern script font and a soft color palette, drawing inspiration from the breathtaking landscapes of MJ's homeland.  

Merle Buffalo

Artisan Merle Buffalo A collaboration with MJ Buffalo, an Indigenous artisan, resulted in a brand identity that honors tradition and embraces modernity. Inspired by a traditional star blanket crafted by MJ herself, we transformed its original pattern into a striking vector that became the cornerstone of her logo. To complement this rich cultural symbol, we introduced a modern script font and a soft color palette, drawing inspiration from the breathtaking landscapes of MJ's homeland.  

Logo Redesign: Developed a timeless, culturally resonant logo that captures the essence of Merle Buffalo’s identity as an Indigenous artisan while ensuring a clean, modern aesthetic.
Brand Identity: Designed a cohesive brand identity with a consistent color palette and typography inspired by Indigenous art and storytelling.
Cultural Integration: Incorporated meaningful symbols and patterns into the design, paying homage to the artistry and traditions behind the brand.

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