01 Brand Essentials
Best For: Small businesses, startups, or individuals building their first online presence.
Logo Design:
One primary logo, one alternate version, and a favicon. Color Palette & Typography: 4–5 brand colors and 2–3 font pairings.
Social Media Starter Kit:
5 branded social media templates (for posts or stories). Profile picture and banner design (Facebook, Instagram, Twitter, etc.). Bio setup and optimization suggestions.
Basic Brand Guidelines:
1-page PDF covering logo usage, colors, and fonts.
1-Month Social Media Strategy:
Content calendar for 4 weeks. 2 curated captions with hashtags for each platform.
File Delivery:
High-quality JPG, PNG, and vector files.
Turnaround Time: Estimated 3–4 weeks.
Rate: $40/hour
(Estimated 15–20 hours, $600–$800).
02 Brand Amplify
Best For: Businesses looking to grow their online presence and refresh their branding.
Complete Logo Suite:
Primary logo, alternate logo, sub mark, and favicon.
Color Palette & Typography System:
Primary, secondary, and accent colors with font recommendations for headers, body text, and digital use.
Social Media Content Creation:
10 custom-branded social media templates (posts and stories).
10 designed posts (static or animated).
3-Month Social Media Strategy:
Content calendar for 12 weeks.
4 curated captions with hashtags for each platform per week.
Social Media Audit:
Recommendations to optimize platforms for branding and engagement.
Expanded Brand Guidelines:
A 5–8 page PDF with detailed instructions on visual identity and social media tone of voice.
Turnaround Time: Estimated 4–6 weeks.
Rate: $40/hour
(Estimated 30–40 hours, $1,200–$1,600).
03 Brand Powerhouse
Best For: Established businesses or organizations needing a full-scale rebrand and advanced social media presence.
Full Visual Identity Suite:
Primary logo, alternate logos, sub marks, and icons.
Advanced color palette with usage examples.
Typography system with multiple font pairings.
Social Media Marketing:
20 custom-branded templates (static and animated).
20 pre-designed posts ready for upload.
Profile setup and optimization for 3 platforms.
Comprehensive 6-Month Strategy:
Content calendar for 6 months.
Weekly captions with hashtag optimization for each platform.
Audience engagement recommendations.
Additional Features:
2 Email templates (for Mailchimp, Constant Contact, or similar platforms).
Branded digital assets for ads or promotions.
One-on-one strategy session to align goals and assess metrics.
Comprehensive Brand Guidelines:
A 10–15 page PDF detailing branding, voice, and social media standards.
Turnaround Time: Estimated 6–8 weeks.
Rate: $40/hour
(Estimated 50–70 hours, $2,000–$2,800).
Ongoing Design?
I’ll partner with your marketing team (or you!) to deliver beautifully branded marketing materials every month—helping you build traction in your advertising efforts without spending hours on graphic design yourself. Clients love this option because it’s lower risk and lower cost than hiring an in-house designer full-time.
Feel free to reach out with any questions about one-off single project rates!
Thank you!
